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It’s that time of year again—tradeshow season!  East coast, west coast, and even here in Aberdeen, winter and spring is prime time to have a booth or even just visit a tradeshow.

Have you ever been looking for something in particular at a tradeshow and couldn’t find the vendor because of a lack of branding?  Or has your booth been lost in the hubbub of bigger, brighter booths?  Tradeshows are great opportunities to meet your customers face-to-face or to meet potential customers.  It is important to make a good first impression.

  1. Is your booth easy to see?  Large and simple trumps small and busy.  You might have a lot of products to offer, but for a tradeshow, aim for a simple, easy-to-read message to lure customers in.
  2. How is the lighting?  Some tradeshows are in bright expo buildings, others in darker tents.  It is worth it to invest in lights that attach to the top of your displays.
  3. Do you have a worthwhile promo item?  Think of something unique to your business that customers will keep in front of them.  According to the Advertising Specialty Institute, 80% of customers can identify you from a promo item. 
  4. Are you smiling?  Tradeshow, especially when slow, can be boring and frustrating for vendors.  You are more likely to get approached if you are smiling and make eye contact with people!

   Need some help with a tradeshow display?  Contact us 605-226-2541

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