Do you know a book person? The person who has kept every single book they have ever read? And they tend to get defensive when you suggest that e-Books would take up less space?
Do you wish your customers would react that way with your direct mail pieces? Direct mail is probably never going to get the same emotional response and attachment that a great novel would, but you can give it more meaning by personalizing it with variable data printing (VDP).
Personalized direct mail pieces have a much higher response rate (9.3% on average) than static direct mail pieces (3.1% on average). One of Quality Quick Print’s most successful VDP campaigns was a Valentine’s card that we had printed on shimmery paper.
The inside was also personalized with an offer:
We had a great response rate on the call to action. Some of our customers even called to tell us they were displaying it on their desks since it was the only Valentine they got!
It may not be a treasured book on a shelf, but customers can still love your personalized direct mail pieces!